Customer Loyalty based on Mobile Banking Usability


  • Evi Susanti
  • Novita Oktavianti Parera STIE Jakarta International College, Indonesia



Usability, Satisfaction, Loyalty, Mobile Banking, Conventional Banks


The research purpose is to examine customer loyalty from the variable of mobile banking usability mediated by customer satisfaction. Data were collected in a survey of M-Banking customers conducted from February to August 2020 via a questionnaire involving 105 respondents. The results showed that the ease of using M-Banking lead to customer satisfaction and also lead to bank loyalty, respectively. Considering the change in customer consumption patterns to using technology-based services, banks as service providers need to deliver service in easily, safely, and fast ways, such as internet banking and M-Banking. The research originality examines the direct effect of usability on customer loyalty, especially in conventional banks in Jakarta Province.


Download data is not yet available.

Author Biography

Evi Susanti

Section Editor: Digital Entrepreneurship



How to Cite

Susanti, E., & Parera, N. O. . (2021). Customer Loyalty based on Mobile Banking Usability. International Journal of Digital Entrepreneurship and Business, 2(1), 39 - 48.

Abstract viewed = 1954 times